A Visit to the North Pole Mug

Santa Claus, or Santa, is a figure in North American culture who reflects an amalgamation of the Dutch Sinterklaas, the English Father Christmas, and Christmas gift-bringers in other traditions. Santa Claus is said to bring gifts to the homes of good children during the late evening and overnight hours of Christmas Eve, December 24. Santa Claus in this contemporary understanding echoes aspects of hagiographical tales concerning the historical figure of gift-giver Saint Nicholas, the man from whom the name of Santa Claus derives and in whose honor Santa Claus may be referred to as Saint Nicholas or Saint Nick.

Santa Claus is generally depicted as a plump, jolly, white-bearded man wearing a red coat with white collar and cuffs, white-cuffed red trousers, and black leather belt and boots (images of him rarely have a beard with no moustache). This image became popular in the United States and Canada in the 19th century due to the significant influence of caricaturist and political cartoonist Thomas Nast. This image has been maintained and reinforced through song, radio, television, children's books and films. The North American depiction of Santa Claus as it developed in the 19th and 20th century in turn influenced the modern perceptions of Father Christmas, Sinterklaas and Saint Nicholas in European culture.

According to a tradition which can be traced to the 1820s, Santa Claus lives at the North Pole, with a large number of magical elves, and nine (originally eight) flying reindeer. Since the 20th century, in an idea popularized by the 1934 song "Santa Claus Is Coming to Town", Santa Claus has been believed to make a list of children throughout the world, categorizing them according to their behavior ("naughty" or "nice") and to deliver presents, including toys, and candy to all of the good boys and girls in the world, and sometimes coal to the naughty children, on the single night of Christmas Eve. He accomplishes this feat with the aid of the elves who make the toys in the workshop and the reindeer who pull his sleigh.

Santa's up on the Chimney Mug

L. Frank Baum's The Life and Adventures of Santa Claus, a 1902 children's book, further popularized Santa Claus. Much of Santa Claus’s mythos was not set in stone at the time, leaving Baum to give his "Neclaus" (Necile’s Little One) a wide variety of immortal support, a home in the Laughing Valley of Hohaho, and ten reindeer—who could not fly, but leapt in enormous, flight-like bounds. Claus's immortality was earned, much like his title ("Santa"), decided by a vote of those naturally immortal. This work also established Claus’s motives: a happy childhood among immortals. When Ak, Master Woodsman of the World, exposes him to the misery and poverty of children in the outside world, Santa strives to find a way to bring joy into the lives of all children, and eventually invents toys as a principal means.

Images of Santa Claus were further popularized through Haddon Sundblom’s depiction of him for The Coca-Cola Company’s Christmas advertising in the 1930s. The popularity of the image spawned urban legends that Santa Claus was invented by The Coca-Cola Company or that Santa wears red and white because they are the colors used to promote the Coca-Cola brand. Historically, Coca-Cola was not the first soft drink company to utilize the modern image of Santa Claus in its advertising – White Rock Beverages had already used a red and white Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923. In fact, Santa Claus had already appeared in red and white on the cover of Puck magazine at the start of the century.
A man dressed up as Santa Claus fundraising for Volunteers of America on the sidewalk of street in Chicago, Illinois, in 1902. He is wearing a mask with a beard attached.

The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly by organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time.

In some images from the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman. Eventually, the idea emerged that he had numerous elves responsible for making the toys, but the toys were still handmade by each individual elf working in the traditional manner.

The 1956 popular song by George Melachrino, "Mrs. Santa Claus", and the 1963 children's book How Mrs. Santa Claus Saved Christmas, by Phyllis McGinley, helped standardize and establish the character and role of Mrs. Claus in the popular imagination.

Seabury Quinn’s 1948 novel Roads draws from historical legends to tell the story of Santa and the origins of Christmas. Other modern additions to the "story" of Santa include Rudolph the Red-Nosed Reindeer, the 9th and lead reindeer immortalized in a Gene Autry song, written by a Montgomery Ward copywriter.