Mickey Mouse Mug

Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves. Mickey is one of the most recognizable cartoon characters in the world and is the mascot of The Walt Disney Company.

Mickey debuted in November 1928 in the cartoon short Steamboat Willie, after initially appearing in a test screening earlier that year. He went on to appear in about 120 films including The Band Concert (1935), Brave Little Tailor (1938), and Fantasia (1940). Mickey appeared primarily in shorts, but also in feature-length and direct-to-video films. Nine of Mickey's cartoons have been nominated for the Academy Award for Best Animated Short Film, one of which won the award, Lend a Paw, in 1942. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame.

Beginning 1930, Mickey has also been featured extensively as a comic strip character. His self-titled newspaper strip, drawn primarily by Floyd Gottfredson, ran for 25 years. Mickey has also appeared in comic books and in television series such as The Mickey Mouse Club (1955–1996). The character continues to appear regularly as toys, in computer games, and as a meet-able character at the Disney parks.

Mickey typically appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete among others. (see Mickey Mouse universe) Originally characterized as a roguish antihero, Mickey's increasing popularity led to his being rebranded as an everyman, usually seen as an ever cheerful, yet shy role model. In 2009, Disney announced that they will begin to rebrand the character again by putting less emphasis on his pleasant, cheerful side and reintroducing the more mischievous and adventurous sides of his personality, starting with the video game Epic Mickey.

Mickey Mouse Mug

Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character created by the Disney studio for Charles Mintz of Universal Studios.

In the spring of 1928, with the series going strong, Disney asked Mintz for an increase in the budget. But Mintz instead demanded that Walt take a 20 percent budget cut, and as leverage, he reminded Disney that Universal owned the character, and revealed that he had already signed most of Disney's current employees to his new contract. Mintz owned Oswald and thought he had Disney over a barrel. Angrily, Disney refused the deal and returned to produce the final Oswald cartoons he contractually owed Mintz. Disney was dismayed at the betrayal by his staff, but determined to restart from scratch. The new Disney Studio initially consisted of animator Ub Iwerks and a loyal apprentice artist, Les Clark, who together with Wilfred Jackson were among the few who remained loyal to Walt. One lesson Disney learned from the experience was to thereafter always make sure that he owned all rights to the characters produced by his company.

In the spring of 1928, Disney asked Ub Iwerks to start drawing up new character ideas. Iwerks tried sketches of various animals, such as dogs and cats, but none of these appealed to Disney. A female cow and male horse were also rejected. They would later turn up as Clarabelle Cow and Horace Horsecollar. (A male frog, also rejected, would later show up in Iwerks' own Flip the Frog series.) Walt Disney got the inspiration for Mickey Mouse from his old pet mouse he used to have on his farm. In 1925, Hugh Harman drew some sketches of mice around a photograph of Walt Disney. These inspired Ub Iwerks to create a new mouse character for Disney."Mortimer Mouse" had been Disney's original name for the character before his wife, Lillian, convinced him to change it, and ultimately Mickey Mouse came to be. Actor Mickey Rooney has claimed that, during his Mickey McGuire days, he met cartoonist Walt Disney at the Warner Brothers studio, and that Disney was inspired to name Mickey Mouse after him.

"We felt that the public, and especially the children, like animals that are cute and little. I think we are rather indebted to Charlie Chaplin for the idea. We wanted something appealing, and we thought of a tiny bit of a mouse that would have something of the wistfulness of Chaplin — a little fellow trying to do the best he could. When people laugh at Mickey Mouse, it's because he's so human; and that is the secret of his popularity. I only hope that we don't lose sight of one thing — that it was all started by a mouse."