Campbell Kids Mug

Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" designed by illustrator Grace Drayton. Ronald Reagan was a spokesman for V8 when Campbell's acquired the brand in 1948.

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December 1938.

In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. Premier Foods, St. Albans, Hertfordshire bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years.

Campbell's continues to be a major part of Camden, regularly participating in charity events in the community. It also has recently completed the building of a new and expanded headquarters in the city.

In January 2010, Campbell's Canadian subsidiary began selling a line of soups that are certified by the Islamic Society of North America as being halal (prepared in accordance with Islamic law). Although Campbell does not have any plans to sell its halal soups in the United States, the move has drawn criticism from anti-Muslim advocates in the United States. Blogger Pamela Geller called for a boycott of the company.

In January 2011, It was announced that the Campbell's Soup brand would be returning to the UK and would be on the shop shelf later in the month. The brand will be Manufactured under license by Symingtons. The new line-up comprises 12 cup soups, five simmer soups designed to be cooked in a pot of water four savoury rice lines and four savoury pasta and sauce packets. The new range will not be sold in tins, but instead sold in packets and boxes. Later in 2011 the canned varieties have also returned to supermarket shelves with refreshed labels and new lines.