The Campbell Kids have been selling Campbell's Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband’s advertising layout for a Campbell's condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim’s sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the "mother" of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalized on their popularity. Campbell's gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes.
Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.
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